Aurrerá is a traditional name in Mexico for a chain of stores created more than half a century ago by brothers Jerónimo, Manuel and Plácido Arango, although its first store was called Central de Ropa. The business grew by incorporating restaurants and adopting a white label to distribute in its supermarkets, which already in 1971 took the name of Bodega Aurrerá, which remains until now that they are controlled by the American Walmart. The name is a voice taken from the Basque aurrera (orrerá "forward!") , which from the origin of the shops had an acute accent despite the fact that in the modern canopies and in Basque / aurrera does not appear.
